Guides, not sales pages

Insights for people deciding what to build

Costs, trade-offs, checklists and the technical foundations — written in plain language, from three years of building and ranking websites.

Latest2026-08-186 min read

What Makes a Website SEO-Friendly?

SEO-friendly is not a plugin you install after launch. It is a set of construction decisions — architecture, markup, schema, performance — made while the site is being built.

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022026-08-185 min read

Website Speed and SEO: Why Core Web Vitals Matter

LCP, INP, and CLS in plain language — what Google actually measures, why slow WordPress sites lose rankings and orders, and what fixing them involves.

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032026-08-185 min read

How Much Does a WordPress Website Cost?

A WordPress website can cost a few hundred dollars or well into five figures, and both prices can be correct. Here is what actually moves the number — and how to spot a build that will cost you twice.

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042026-08-185 min read

How to Choose a WordPress Developer: A Buyer's Checklist

Most bad WordPress projects were predictable before the contract was signed. This is the checklist I would use to evaluate any developer — including me.

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052026-08-186 min read

WordPress vs Custom Website Development: An Honest Comparison

I build WordPress sites and custom Next.js applications, so I have no platform to sell you. Here is how I actually decide which one a project needs — and what each costs to own, not just to build.

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062026-08-185 min read

The Website Redesign Checklist

Most redesigns lose rankings because of missing redirects and deleted content, not bad design. This is the checklist I follow to relaunch a site safely.

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